CRM For Realtors

Playing Email Ping-Pong with Clients: It can cost you the sale.

So, you’ve got a lead on an interested buyer or seller, or hope to soon. In today’s competitive climate with multiple means of communication, even email is starting to feel antiquated. In an era of busy schedules and clients who demand immediate attention, how can you capitalize on client interest before too much time has passed… or another agent gets a foot in the door?

The Meter is Running

Once you’ve established contact with a potential client, the countdown begins. Remember the term “you snooze, you lose”? The same thing applies in getting a new client on board. In the real estate world, you have to keep them engaged and not let communication response times fall into a silo.
Add Muscle to Your Marketing and Communications

To the rescue is Customer Relationship Management (CRM). It’s a cloud-based technology that allows you to bridge the gap between raw leads and client follow up. But CRM alone can be a blunt instrument if it doesn’t harness the power of social media. Your current and potential clients spend a lot of time on social networking sites and so should you, but who has the time? Realtors CoPilot Cloud CRM Solution 60-Day FREE

There are now powerful CRM solutions with Web 2.0 capabilities included. A Web-app user can become a CRM contact without any manual processes. If it sounds “too techie” and overwhelming, the good news is that through cloud computing, it’s not. If you have an Internet connection, you can access the most powerful marketing communications tools with anytime access to your customer database with just a point and click. You’ll see your people, procedures and marketing programs streamlined, centrally located and providing powerful feedback to serve clients stronger.

By adopting a CRM solution into their marketing quiver, Real Estate agents can expect:

More referrals
Qualified leads
Automated response and communication (no more email ping pong!)
Access to metrics, analytics and database anytime, anywhere
Reduced marketing costs
Loyal clients
Increased profits from powerful sales
Real Results for Real Estate Pros

Through the efficient use of IT, the private sector is successfully reorienting their business processes to be customer centric. It’s proven to be an effective – and fiscally sound – business model. This doesn’t exclude the housing and real estate industries. Capture the power of cloud-based customer relationship management technology today for greater results tomorrow. Interested in trying a CRM solution designed specifically for the unique marketing needs of real estate professionals?

Visit Realtors CoPilot on Facebook and receive a 60 days FREE trial by clicking like. Get the advantage today! .

Cloud - how did this label stick

Cloud Computing is slowly becoming an industry buzz word. It is quickly becoming THE term of the decade pretty much like Investment Management or Fund Accounting used to be the buzz words of the Nineties.

The term Cloud Computing probably is derived ( at least partly) from the fact that on any software architecture the internet or any large networked environment is shown as a big Cloud. So guess that kind of stuck and now remains synonymous to what is now quickly catching up as a Cloud service. Now CRM is Cloud CRM, Mail is Cloud Mail, Applications are Cloud Applications. What is it, I am not sure lot of people understand it and they need not. Who cares what it is, all they know and care to know is they can depend on it to send and receive data from it.

Typically send and receive is a Mail function; so mailing is the first abstract use of Cloud. Cloud computing is now taking on a more higher level of abstraction. It is now being attached to higher degree of utility or grid computing.

The hardware and software required to keep it functional are now capable of much higher level of service. Users are blind to this side of infrastructure as they need not bother, all the users care is can I have access to this Cloud and can I use it to build applications.

CRM - CoLoction v/s OnPremise

On-Premise CRM
There are so many companies that prefer to deploy their CRM solution in-house, behind a firewall. Most of these companies will not want to trust their data to the cloud while others prefer to keep all their data in their own sights. These are companies who are still waking up to the reality of Cloud CRM.
There are some companies who have so much of data to transport that they prefer to keep their CRM on the same box or within their own LAN to keep that data easily accessible.

And then there are some that would Buy rather than rent.

Data Center CRM
Another option is the midpoint between the Cloud and the corporate network. In this case, the company would buy their CRM software and will have it hosted with specialty CRM hosting company on a dedicated server, or on a dedicated server in a standard colocation facility. Builders CoPilot is a classic example of such CRM software colocated in a data center.
Builders CoPilot CRM Software solves the problem of buying the CRM software rather than renting it, but saves the efforts, expense and maintenance of another box to their server stack.

For companies that are looking for the flexiblity to change from one deployment method to another at some point in the future, there are certain vendors that offer all three of the above options with the ability to easily migrate from Cloud CRM to on-premises CRM, for example.

Cloud CRM

Builders CoPilot offers home builders the flexibility of a unique, cloud CRM model through CoPilot CRM. CoPilot CRM enables companies to have the best of an on premise and software as a service model. Unlike many other cloud CRM providers, CoPilot CRM provides a flexible cloud based solution that allows home building & realty companies to work off of dumb terminals and not worry about infrastructure and IT needs.
Cloud CRM’s popularity is due to a number of factors, including: limited to no IT involvement; pay as you go; and pre-baked integration with other cloud applications. CoPilot Cloud CRM is a multi-tenant, as opposed to a dedicated server application.